Lara Wehbe is an award-winning supply chain and commercial leader with over 15 years of global experience in the energy sector, specializing in hydrogen mobility and emerging low-carbon technologies. She currently serves as Director of Hydrogen in a strategic consulting capacity with Solas Energy, where she advises on project development, market strategy, and the commercialization of hydrogen solutions across North America.
Previously, Lara held senior leadership roles with a top-tier global energy multinational (Shell), where she led supply chain support for complex hydrogen infrastructure and operations portfolios, delivering large-scale mobility and refueling projects across the United States and Canada. She has managed projects from early-stage development through execution, with direct experience across portfolios exceeding $1B in value.
Lara brings a rare combination of strategic insight and hands-on execution experience in hydrogen infrastructure. Her expertise spans commercial structuring, strategic sourcing, and supply chain optimization—critical levers in advancing hydrogen from ambition to implementation. She is particularly recognized for her ability to navigate early-stage market uncertainty while delivering commercially viable, scalable outcomes.
Throughout her career, Lara has delivered measurable impact, including multimillion-dollar value creation through innovative contracting strategies, risk mitigation, and stakeholder alignment. She has played a key role in advancing both heavy- and light-duty hydrogen mobility infrastructure, addressing real-world challenges related to cost, supply chain constraints, and project execution in an evolving sector.
What distinguishes Lara is her ability to bridge strategy and execution. She brings a practical, delivery-focused perspective to industry development—grounded in firsthand experience of what it takes to move hydrogen projects forward in complex regulatory and commercial environments. She is well-positioned to contribute to the Canadian Hydrogen Association by helping align industry priorities with actionable pathways, strengthening collaboration across the value chain, and advancing solutions that are both ambitious and implementable.
In addition to her technical and commercial expertise, Lara is a recognized leader in stakeholder engagement and inclusive leadership, with a strong track record of fostering cross-functional collaboration and advancing diversity and inclusion initiatives.
She holds a Bachelor of Commerce from the Haskayne School of Business and has completed advanced professional training in project delivery, commercial contracting, and stakeholder engagement. She is motivated to support Canada’s leadership in hydrogen through pragmatic, results-driven contributions at the board level.
